About AI Self Mastery Session 06
 

STRATEGIC AI for BUSINESS & MARKETING

  • Jim Rohn: Strategic applications of AI.
  • Napoleon Hill: Principles of success in business.
  • Aesop: Storytelling in marketing.
  • Grimms Brothers: The power of narrative in marketing.
  • Sarah Little-Turnbull: Innovative solutions and creative design thinking.
 

OBJECTIVES:

  • Understanding AI's Role in Business: Grasping the multifaceted applications of AI in various business operations and industries.
  • Mastering the Art of AI-Driven Marketing: Exploring how AI can reshape marketing strategies, customer interactions, and brand perceptions.
  • Ethical and Responsible AI in Business: Highlighting the importance of ethical AI practices, especially in business scenarios where stakeholder impact is pronounced.
  • Transition to the Creative Side of AI: Setting the scene for Session 7 where we dive into visual media and assessing impact.
 

DESIRED OUTCOMES:

  • Participants will be able to identify opportunities for AI integration within their own business operations.
  • Participants will understand the power of AI in contemporary marketing practices.
  • Participants will approach AI business applications with an ethical mindset.
  • Participants will anticipate the artistic and creative capacities of AI, leading into Session 7.
 

TOPICS FOR SESSION 6:

Introduction to Business AI:
  • AI’s Transformative Role: Explore AI's impact across industries, paralleling how individuals and businesses must adapt and innovate to thrive.
  • Jim Rohn’s Strategy Emphasis: Discuss strategic applications of AI in business, reflecting on the necessity of emphasizing the need for businesses to adapt and innovate.
AI in Business Operations:
  • AI’s Diverse Applications: Delve into how AI is revolutionizing supply chain, HR, finance, etc., akin to how individuals leverage personal tools and strategies to enhance their professional lives.
  • Napoleon Hill on Success: Relate AI’s business applications to the principles of success, underscoring the alignment of AI strategies with personal and organizational goals, and how businesses can leverage AI for better outcomes.
AI-Driven Marketing:
  • AI in Marketing Campaigns: Examine how AI is reshaping marketing through personalization and predictive analytics, reflecting the importance of understanding and catering to individual needs, ie: Personalized marketing campaigns, chatbots, predictive analytics, and more.
  • Grimms Brothers on Storytelling: Highlight the power of narrative in marketing enhanced by AI, mirroring how individuals craft their life narratives and personal brands while illustrating the enduring power of narrative in marketing and how AI can enhance storytelling.
Workshops on AI Marketing Tools:
  • Exploring AI Marketing Tools: Provide hands-on experience with AI marketing tools, encouraging participants to think cautiously about applying these tools in their professional and personal branding efforts.
  • Aesop’s Fables: Use moral-driven stories to emphasize the ethics and values in marketing narratives, emphasizing the ethics and values behind effective marketing narratives.
Ethical Considerations in AI Business Applications:
  • AI Ethics in Business: Address biases and transparency in AI, encouraging a discussion on the responsibility of ethical applications, potential biases, transparency, and the responsibility of businesses using AI.
  • Ronald Reagan on Innovation and Ethics: Explore the balance between technological advancement and ethical responsibility, relating it to individual rights and ethical considerations in professional contexts.
Limitations & Challenges of AI in Business:
  • AI’s Business Pitfalls: Discuss the challenges and potential over-reliance on AI in business, encouraging a balanced view that values human intuition, and the need for human judgment.
  • Dale Carnegie on Human Relationships: Reinforce the importance of maintaining human connections and insights in an AI-driven business world.
Conclusion & Gearing up for Session 7:
  • Summarizing the session's insights and the promise of AI in reshaping the business landscape.
  • Jim Rohn (again): Encouraging continuous learning and adaptation, foreshadowing the fusion of AI and creativity in the subsequent session.

This session will focus on the pivotal role AI plays in enhancing business strategies and marketing efforts, particularly in this era of data-driven decision-making. At the end of Session 6, participants should have a well-rounded understanding of the immense potential and challenges of integrating AI into business and marketing. They should be poised to think creatively about how AI can be leveraged not just for operational efficiency but also for crafting compelling narratives and experiences, setting the tone for Session 7's exploration of visual media.

 

Challenge Your Personal Everest

"The Greatest Expedition you will ever undertake is the journey to self-understanding, for the real voyage of discovery consists not in seeking new lands, but in seeing with new eyes."